How To Make A Great Home Page

Sun shining through onto green forest.

3-8 seconds.

That’s how long you have to make a good impression with your Home Page.

My own websites – and many of Harry's  – have gone through many stages of evolution. My first was a mish-mash of colors. Another one was big on images and little on information.

A number of versions looked childlike.

I had feelings about what I wanted to put on the page – and then tried to build the page to match my feelings.

Needless to say, that didn't work out so well.

There is actually a science to what makes a home page great.

And it is not about you (or me), the website owner. It is not enough that we feel good about our Home Page.

It is about the website visitor.

Your Home Page should be built so that the website visitor:

  1. Immediately spots the solution to their problem
  2. Takes action to solve it by registering, creating an account, downloads your free offer — or whatever else you want them to do.

If your Home Page can do that, and do it quickly, you've made a great Home Page.

Uber Home Page

Uber uses an image that targets its ideal driver, few words to make a strong point, and 1/3 of the page for the Call To Action. Screenshot taken 5.23.16.

The Facts About A Home Page

This one fact drives the layout of your Home Page.

Readers spend about 80% of time on the top 25-30% of your Home Page.

Your goal, therefore, is to put 100% of the most important information in the top 25% of your Home Page.

The most important information answers the following questions.

  1. What problem/s does your business solve?
  2. What action should they take while on your site?
  3. What are you offering that will motivate them to take action?

In short, within 3-5 seconds, your visitor should be able to answer, “What’s in it for me?”

 

Layout Of The Home Page

Your Home Page is divided into to two basic sections.

  1. Above The Fold (or the top 25% of the Home Page) is what you see when you land on someone's website – without scrolling. It's an old journalism term that refers to what you see ‘above the fold' of a newspaper.
  2. Below The Fold is everything else. It is what you see when you scroll down the page.

As you map your Home Page, keep in mind that readers read your page in an F pattern. (It's called the heat map.) Keep the really important stuff on the F.

Teachers Guild Home Page

The Teacher's Guild uses image and video to connect with their ideal client, has an action-oriented headline, a subtext that joins with the visitor, and a congruent call to action. Screenshot taken 5.23.16.

Above The Fold

  • Headline: bold and concise. Your reader should know simply by looking at the headline the exact nature of your business.
  • Sub-Headline: brief description, 2-8 words. It will clarify the nature of the business and what’s in it for them.
  • Introduction Paragraph: If it fits, a couple sentences, 1-2, saying what you do and why they should care. The copy either here or in the sub-headline should speak to the reader’s ‘pain point,’ what keeps them up at night.
  • Image: Make it talk. If a picture is worth a 1,000 words, make this one worth 1,001.
  • Call To Action: It is your job to make the Home Page so comfortable, the copy so compelling, and the offer so valuable that the reader wants to click for more.

Below The Fold

  • Benefits/Features: Make visually distinct sections describing three main features of your business. Come from the perspective of providing value to the visitor versus a list of features.
  • Calls To Action: Include 2-4 Calls To Action inserted at various points  throughout the remainder of the page. When the reader finds a feature or benefit that resonates with them, you want them to have the opportunity to click for more.
  • Testimonials: Provide excerpts from your best testimonials. Use testimonials that are real.
  • Blog Highlights: Offer additional reading by highlighting popular posts.

One more word about copy.

The time to make an impression is short. Space, especially above the fold, is at a premium.

Make every word count.

Be clear, concise, and jargon-free. Avoid fluff, jokes, and innuendos that detract from your important message.

Your Home Page should make the reader feel at home — and hand them a solution to their problem that is low-risk, high-value.

A Note Of Encouragement

We meet people who are concerned they:

  • Don't want to be salesy or pushy
  • Don't want to be presumptuous
  • Don't have the solution the visitor is looking for

You are in business because you believe you have a gift (and therefore a solution) that you'd like to offer people. Not everyone will want or need it. But some people will.

The point is to be as clear as possible as quickly as possible so the people who don't need it can go and find what better suits them.

And the people who do need it can get started.

Want feedback on your stuff? Share the link to your Home Page in the comment section below. We'll be happy to give you feedback.

About Us

Lauren & Harry help people build their business online. Our passion is to help you develop a powerful vision for your life — and give you the educational platform, support, and digital coaching to achieve it.

Join the online business revolution to earn more, work less, and enjoy life. 

 

PS This is the video I mentioned in my email about The Creative Process.

About The Author

Lauren Trecosta

Lauren is a Empowerment Coach & therapist dedicated to EMPOWERING you to live a life you LOVE. She has helped many people GROW through crisis to lead happier and more authentic and powerful lives. Regardless of your circumstances, change is within your reach. Decide to make YOUR LIFE a priority and ACT decisively. You can live the life you want, Lauren can help you do it.

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